Telephone Tracking enables you to monitor calls out of your website and understand precisely what marketing activity brought them there; whether it was from another website, Google or your paid search effort.
So no longer will you have to figure how your caller has discovered you.
Call tracking is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that relate to their keywords, to be able to comprehend which keywords provide call conversions. Call Conversions With no visibility of telephone conversions, it is simply not feasible to work out if your investment in the keywords on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most clients are searching to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, since it lets you see your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, key to the success of any business.